Each campaign begins with an “Alert” being sent to our database of over 600 tech YouTubers. The Alert includes information about the product and sets out the parameters of the campaign to make it easy for YouTubers to decide if they want to respond.
Our process eliminates the need to research YouTubers in advance. Instead, the YouTubers that respond are, by definition, interested in your product and able to meet the requirements of the campaign.
YouTubers that respond are presented to you with their channel’s key metrics, they type of video proposed, information about compensation, if requested, and our recommendations based on product-channel fit, campaign budget, and other factors
Before any products are shipped, we’ll address all the moving parts with each YouTuber you’ve selected, including usage rights, compensation, disclosure, affiliate marketing, and giveaways. This ensures your campaign runs as smoothly as possible.
From the time YouTubers receive your product until their videos are posted, we are in regular contact with them, monitoring their progress, answering thier questions, and, if necessary, connecting them with you to resolve any technical issues they’re having.
Once the videos are live, you’ll be able to check their performance in real-time in your Campaign Tracker. You’ll also receive weekly email reports every Friday. We’ll even track each YouTubers’ social media promotion of their videos, making it easy for you to reshare them with your followers.
We’ll also help you devise a strategy for repurposing the content created across your website, blog, newsletter, and social media feeds. The opportunity to repurpose the content created for your campaign is one of the biggest benefits of working with YouTubers.
After the last video has been live for approximately four weeks, we’ll present a final report comparing the performance of the videos produced with each channels’ averages across a variety of publically-available KPIs. The report will also include analytics provided by participating YouTubers that are not publically-avaialble.